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My work experiences

Brand Marketing and Social Media Strategist 

2020 - now, Self-employed (remote)

I help small entrepreneurs and freelancers to grow their brand and business online with organic strategies

- Brand Strategy 

- Social Media Strategy e Management 

- Websites

- Email marketing

- Content Marketing 

Online Tutor 

2017 - now, Self-employed (remote)

Tutoring and teaching Latin, Classical Greek and Italian online, to students of different ages (from middle school to adults) and from all over the world.

Particular experience preparing students for:
- GCSE Latin and Italian

- A levels Latin and Classical Greek

- IB Italian B

-  IB SSST Italian Literature 

Brand Communications Intern

March - August 2020, adidas (Herzogenaurach, DE)

Supporting the Brand Communications Innovations team with the planning and executions of marketing campaigns, in particular:

- Responsible for global retail execution of the Adidas Face Cover launch

- Working with internal and external stakeholders for the design and translations of the campaign

- Worked on the social media plan and content selection for the FUTURECRAFT.STRUNG launch

- Supported the team in the transition to MS Teams, organising and executing online trainings

- Taken part and won the Intern Hackathon, working with a new team with members from different backgrounds and departments for 2 days, on the problem of sizing and how to lower the return rate of online purchases on adidas.com

Offline Marketing Intern

August 2019 - January 2020, Flixbus (Munich, DE)

- Planning, implementation and evaluation of marketing campaigns for students (e.g. semester start campaign)
- Communication and negotiation with external service providers
- Planning and implementation of offline marketing campaigns for FlixBus Charter
- Support with research and acquisition of new cooperation partners for FlixBus
- Support in offline marketing day-to-day business (e.g. update of reportings, creative briefings, voucher creation etc.)

Social Media Specialist

September 2018 - December 2019, SG Balda (remoto)

- Managing the Facebook page for Employer Branding purposes
- Participating in the creation of the Facebook page
- Managing Facebook promotions
- Supporting the HR and the Marketing departments in the creation of the editorial calendar
- Creating reports and suggesting strategies

Sport Activator

September 2018 - May 2019, King's College London (London)

- Leading recreational sport sessions (volleyball)
- Promoting participation and well-being
- Organised extra events with other universities

Tutor

March 2018 - April 2019, Tutors United (London)

- Math tutor in low income communities in London

- Leading classes of 3 to 6 pupils, Year 5/6  (9-10 years old)

Brand Manager 

September 2017 - April 2019, Teach First (London)

- Working to raise awareness of TeachFirst on campus
- Creating new collaborations with student societies, sport clubs and academic stakeholders
- Delivering presentations
- Taking the lead in the organisation of recruitment events
- Supporting and attending at a different range of events, from fairs to careers panels
- Social media promotion with creation of material (following branding directives)

PR Officer

June 2017 - April 2019, KCL Karate Club (London)
- Creation of the new logo
- Social media management (especially facebook and instagram)
- Designed new flyers for the Freshers campaign 2018
- Design for club branded t-shirts and hoodies
- Email marketing

Employer Branding and Marketing Intern

June - July 2018, SG Balda (Bad Oeynhausen, DE)
- Event planning and managing in HR department
- Helping with the creation of LinkedIn posts and internal newsletter
- Competitors’ and customers’ social media analysis
- Graphic design work for event logo, leaflets and banners

Waitress - Catering 

November 2017 - May 2018, High Society (London)
- Waitress during private events in exclusive locations, up to 2000 guests

- Team leader responsible for allergies and other dietary needs of the guests, and the quality of service to the tables assigned

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